Cookie policy

Cookies and local storage

A cookie is a small text file that a website stores in your browser. Local storage is a similar technique where information is stored in the browser. The rules are the same for both: we ask for your consent before storing anything that is not necessary for the site to work.

If you decline

If you decline, or have not chosen yet, we use no cookies for statistics or marketing. We only keep anonymous statistics that store nothing on your device and do not store your IP address. They are described in the privacy policy.

Necessary

These do not require consent, because the site does not work properly without them:

• Your cookie choice. We store whether you accepted or declined, so we do not ask again on every visit. Stored in local storage (cookie-consent) until you change your choice or clear your browser data.
• Your language choice. If you switch between Danish and English, a cookie (NEXT_LOCALE) remembers your choice.

Statistics (only with consent)

• Our own measurement: a visitor id (nb_vid) and information about which ad or campaign you came from (nb_attr) are stored in local storage for up to 13 months. A session id (nb_sid) is stored in session storage and disappears when you close the tab.
• Google Analytics 4 (Google): cookies such as _ga, used to tell visitors apart. Typically expire after up to 2 years.
• Microsoft Clarity (Microsoft): cookies such as _clck and _clsk, used to tie a visit together into one session. Typically expire after up to 12 months.

Marketing (only with consent)

• Google Ads (Google): cookies such as _gcl_au and _gcl_aw, used to measure whether an ad click leads to an enquiry. Typically expire after up to 90 days.
• Meta pixel (Meta): cookies such as _fbp and _fbc, used to measure and target ads on Facebook and Instagram. Typically expire after up to 90 days.

How to change your choice

You can change your choice or withdraw your consent at any time under Cookie settings, either with the button below or at the bottom of the page. You can also delete cookies and local storage in your browser settings.